History

In 2009 we started as a team of six with a wall of new product ideas and a dream of bringing them to market. In our previous lives, we worked together in design and innovation consulting. Researching, strategizing and developing everything from welding helmets to vacuum cleaners primed us for picking products with the best likelihood for success. Product #1 was Ello Pure, one of the first glass water bottles to hit the U.S. market.

Today more than ever, we strive to preserve the integrity of the innovation process that got us here. 

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Our Process

We believe the right way to design products starts and ends with two key ingredients: process + people. Process is the
path that takes us from ideas to products that are on brand, on time and on budget. People are the secret sauce that
adds ingenuity every step of the way. 

We’re perfectionists. Idealists. Creators. Continually tinkering with products and improving processes. This desire
for better, coupled with a deep understanding of consumers’ daily lives, gets us to meaningful delight. 

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Culture

We’re a group of technologists, thinkers, gamers, musicians, cooks, sports fans, coffee lovers, travelers, writers, risk-takers and whiskey aficionados. Together, we navigate each day with optimism, curiosity, a healthy sense of humor and a strong allergy to the word “no.”

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Leadership

Our people are the source of our competitive advantage. Leapfrog’s success can be attributed to the raw talent of our founders and the teams they built from within. Having a nimble organization allows us to move efficiently and give our allstars more autonomy so we can continue to focus our growth efforts. 

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  KURT SWARD  President + CEO

KURT SWARD
President + CEO

  RICK ELLISON  Vice President, Operations + Finance

RICK ELLISON
Vice President,
Operations + Finance

  JILL PEARSON  Director, Sales + Marketing

JILL PEARSON
Director,
Sales + Marketing

  GLEN GILMORE  Director,  Design

GLEN GILMORE
Director, 
Design

  AUSTEN HE  Director, Sourcing

AUSTEN HE
Director,
Sourcing

  STEVE PINELLI  Director, Engineering

STEVE PINELLI
Director, Engineering